UCAC International is seeking a creative, energetic, and results-driven Social Media Officer to strengthen the organization’s digital presence and promote international education opportunities. The successful candidate will be responsible for planning, creating, publishing, and managing engaging content across social media platforms while supporting the organization’s branding, student recruitment campaigns, and marketing initiatives.

• Develop and implement social media strategies to increase brand awareness and student engagement.
• Create high-quality content, including graphics, videos, reels, stories, and promotional materials.
• Manage and maintain UCAC International’s social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Prepare and schedule daily, weekly, and monthly content calendars.
• Design promotional campaigns for study abroad programs, language courses, scholarships, and educational events.
• Monitor social media trends and recommend innovative marketing ideas.
• Respond professionally to comments, messages, and inquiries from prospective students.
• Manage paid advertising campaigns and optimize performance for maximum reach and engagement.
• Analyze social media performance using analytics tools and prepare monthly marketing reports.
• Coordinate with the admissions and marketing teams to promote university partnerships, webinars, and student success stories.
• Ensure all published content aligns with UCAC International’s branding guidelines.
• Assist in photography, videography, and event coverage for promotional purposes.
• Support other marketing and communication activities assigned by management.

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Mass Communication, Journalism, Graphic Design, Information Technology, or a related field.
• Minimum 2–4 years of experience in social media management, digital marketing, or content creation.
• Strong understanding of Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging social media platforms.
• Experience with Meta Business Suite, Facebook Ads Manager, and social media scheduling tools.
• Proficiency in Canva, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, CapCut, or similar creative software.

• Excellent copywriting and communication skills.
• Strong creativity with an eye for design, branding, and visual storytelling.
• Ability to analyze campaign performance and prepare marketing reports.

Language Fluency

• English – Professional working proficiency
• Dari / Persian – Native or professional proficiency
• Pashto – Professional proficiency

Preferred Qualifications

• Experience working in the education, study abroad, or international recruitment sector.
• Knowledge of SEO, digital advertising, and content marketing strategies.
• Experience in photography, videography, and video editing.
• Familiarity with Google Analytics and social media analytics platforms.
• Ability to manage multiple campaigns simultaneously while meeting deadlines.
• Strong teamwork, communication, and project coordination skills.