Afghan Pay Services Company was established in 2020 with registration number 144980 and license number 70362 registered with Ministry of Industry and Trade. AfghanPAY started its activities in the field of electronic payment, e-up up, tickets booking and distribution channel for telecommunication companies to create a unique system and significant market presence in Afghanistan from different angles. Developed different in terms of supplying different telecommunication product lines. Moreover, AfghanPAY contracted FTTH/FTTB (fiber to the home) project in partnership with Afghan Telecom Company (AFTEL) with the intention of providing high-speed internet & digital services to residential & business areas in every corner of the country to serve its beloved nation with contemporary technology and gain significant market presence in the country.

Afghan Pay with registration number 144980 and license number 70362 is registered in the Ministry of Industry and Trade. Afghan Pay management team has more than 13 years of experience in the field of sales and distribution of telecom sectors products in the market.

Afghan Pay is committed to enter into market with a strong trading system B2B and B2C platform according to national and international norms with dedicated team, we research market goals to find and implement them.

With over 12 years of experience across multiple business sectors, the Afghan Pay team is committed to building innovative business networks such as KIOSKs, POS terminals, and APIs. This allows us to expand our footprint and deliver fast, reliable access to electronic products anytime, anywhere. Our mission is to provide nationwide coverage and exceptional customer accessibility.

Afghan Pay is expanding its services nationwide to bring your dreams within reach. With just one tap on your phone, you can book your travel ticket and make secure electronic payments—fast, easy, and worry-free.

We understand that people want a faster, easier way to pay their electricity bills without visiting a bank or the Brishna office. Afghan Pay is designed with your convenience in mind, bringing secure, reliable services directly to your phone—so all your daily payment needs are just a tap away.

Today’s technological revolution has triggered our attention to revolutionize the lifestyle of our nation through investing in the realm of technology & digitalization which is possible by launching FTTH (Fiber to the home) cutting edge technology to provide our people in every corner & counter with a high-speed bandwidth internet that trigger a high standard life style facilities throughout Afghanistan

AfghanPAY is seeking a creative, strategic, and highly motivated Graphic Designer & Digital Marketing Officer to drive our brand visibility and user engagement. This hybrid role is responsible for the full lifecycle of visual content—from conceptualization to production—along with executing digital marketing campaigns. The ideal candidate will use their design skills (including animation) to simplify and market AfghanPAY’s products, and use their marketing skills to ensure these visuals reach and convert the right audience.

A. Graphic Design & Visual Conceptualization

• Concept Planning: Plan design concepts by studying relevant information, market trends, and materials to ensure alignment with AfghanPAY’s goals.
• Illustration & Approval: Illustrate concepts by designing examples of art arrangement, size, type size, and style, submitting them to management for approval before final execution.
• Digital & Social Media Design: Create highly engaging pictures and graphics optimized for social media platforms (Facebook, Instagram, etc.) to drive engagement.
• Animation & Video Production: Design animation videos and cartoons to creatively present and market AfghanPAY’s services and products to a broad audience.
• Brand & Print Collateral: Design stand banners, brochures, posters, leaflets, flyers, and other marketing materials to build and reinforce the AFP brand in customers’ minds.
• Corporate Identity: Create a wide range of graphics and layouts for product illustrations, company logos, and website assets using industry-standard software (e.g., Adobe Creative Suite).
• Quality Assurance: Review final layouts and suggest improvements before publishing or printing, ensuring the highest quality output.

B. Digital Marketing & Campaign Management

• Social Media Management: Develop and execute social media strategies, manage the content calendar, schedule posts, and foster community engagement across all AfghanPAY channels.
• Campaign Execution: Plan, launch, and manage paid digital advertising campaigns (Google Ads, Facebook/Instagram Ads) to drive app downloads, sign-ups, and transactions.
• Email & Content Marketing: Build and execute email marketing campaigns and support content creation for the website and blogs to improve SEO.
• Analytics & Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics. Use data to optimize future strategies and design approaches.

C. Coordination & Communication

• Stakeholder Communication: Communicate with internal teams, clients, and stakeholders about layout, design, and campaign progress.
• Vendor Coordination: Coordinate with outside agencies, art services, web designers, printers, and marketing colleagues as necessary to ensure seamless production and delivery.
• Team Contribution: Contribute to team efforts by accomplishing tasks as needed and adapting to evolving priorities.

3. Deliverables

• social media graphics/posts per week
• animation or cartoon videos per month showcasing AfghanPAY services.
• Timely delivery of all print collateral (banners, brochures, etc.) for events and campaigns.
• Monthly digital marketing performance reports (including KPIs like reach, engagement, CTR, and conversions).
• Design assets for all paid advertising campaigns within 48 hours of campaign briefing.

• Education: Bachelor’s degree in Graphic Design, Digital Marketing, Fine Arts, or a related field.
• Experience: Minimum of 3-4 years of proven experience combining graphic design and digital marketing, preferably in the fintech, tech, or financial services sector.
• Portfolio: A strong portfolio showcasing digital design, print materials, and animation/video work (link required in application).

Skills:

Design & Multimedia Tools:

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro)
• Animation/Cartoon software (After Effects, Blender, or similar)
• Canva Pro / Figma

Marketing & Analytics Tools:

• Social Media Management tools (Hootsuite, Buffer, etc.)
• Meta Ads Manager & Google Ads
• Google Analytics
• Email marketing platforms (Mailchimp, etc.)

Soft Skills:

• Strong conceptual thinking and ability to translate abstract ideas into visual stories.
• Excellent communication skills for presenting and defending design choices.
• Highly organized with the ability to manage multiple projects and print vendors simultaneously.

•         Problem-solving: Unforeseen field issues (rocky terrain, existing utilities, weather delays)

Job Location:

Kabul-Afghanistan

Education:

• Education: Bachelor’s degree in Graphic Design, Digital Marketing, Fine Arts, or a related field.